Also known as Product Marketing Manager

Q3 2024 (2 open vacancies)

Our ideal candidate has a deep understanding of growth hacking and product led-growth and is passionate about helping startups achieve their full potential. | | Grade | Associate 1/2* We are looking to fill roles of Product Growth Consultant across various grades (from Junior Analysts to Associate II). Our structure mimics the Big 4 model. | | Department/Division/Unit | Growth *Our Growth Team is responsible for go-to-market, product-led growth ad digital marketing for our brand, portfolio companies and clients. | | Location | Lagos (On site, Hybrid) – Company / Client Locations | | Reports to: | Growth Team Leads | | Direct Reports | Analysts (where applicable) | | Externally Interfaces with: | Cross-functional Team members, Clients, Partners, Stakeholders | | Job Responsibilities | Growth • Works with cross-functional teams to validate and refine product features, user experience, and positioning based on customer feedback and data. • Collaborate with internal, clients and stakeholders to define and execute growth strategies that align with business goals. • Identify and prioritize growth opportunities across the product lifecycle, from ideation and validation to scaling and optimization. • Conduct market research and competitive analysis to inform product positioning and growth initiatives. • Develop and implement data-driven customer acquisition strategies, including digital marketing, content marketing, SEO, and social media campaigns. • Optimize customer acquisition channels and product user experience to increase customer acquisition and retention rates leveraging user information and feedback. • Oversee the scaling of successful products by identifying and leveraging key growth levers such as new market entry, partnerships, and distribution channels. • Monitor and report product performance metrics and KPIs to identify and recommend areas for improvement and optimize product performance.

Account Management • Provides excellent customer-focused business management activities for designated customers and products. | | Key Performance Indicators | • Client Satisfaction and Retention • Revenue per client/member (RPC) • Net Promoter Score (NPS) • Product Specific Metrics • Competitive Advantage | | Education / Professional Qualification | Bachelor’s degree in related field (or equivalent experience) | | Experience | Minimum 4 years’ experience in relevant roles | | Required Functional Skills | • Strong understanding of growth techniques, digital marketing, and product analytics • Strong understanding of user-centered design principles and best practices • Proven track record of driving product growth • Excellent written and verbal communication skills • Knowledge of SEO principles and experience with analytics tools • Basic understanding of HTML/CSS and web development frameworks. • Creative thinking with a keen eye for aesthetics and attention to detail • Business analysis and research • Knowledge of relevant industries, regulatory requirements, and local markets • Strategic thinking and value-driven approach to problem solving • Ability to manage multiple projects and deadlines in a fast-paced environment. | | Required Behavioural Skills | • Organisational skills • A flexible approach to work with the ability to adapt to a fast-paced, ever-changing environment • Teamworking skills and a collaborative approach to work • Resourcefulness • Personable personality | | Working Hours | • Minimum 40 hours per week • Regular working hours (8AM- 5PM) on business days - More hours may be required depending on business demands | | Work Tools | • Laptop (BYOD, Transition to Company-issued after confirmation) • Relevant Applications and Tools (Company-issued, shared) • Internet Access (Company-issued, shared, monetized for remote) | | Benefits | • 20 days Annual leave • Health Insurance • Company sponsored professional trainings • Paid industry events and conferences and professional memberships • Competitive salary commensurate with experience (Annual income cap for current opening: N6m) • Opportunity to grow and advance within a rapidly expanding environment • Collaborative team culture with a focus on creativity and innovation | | How to Apply | Apply here |